Month: September 2010

A little economic stress doesn’t mean you can’t have fun – and success – this holiday marketing season. When you’re developing your seasonal marketing plan for this year, think convenience and bargains for your customers. The economy has made some people a bit more stressed out than usual, so the easier you can make it for them to purchase from you, the better.

Marketing at a local level by reaching out to communities with targeted messages can be much more effective than trying to reach a broader customer base. Did you know that over 10 billion unique searches occur online each month in the U.S. and it’s estimated that about 40% of those are for local services businesses, and products?¹ Here are some tips for tapping into your local market via your online presence.

Even if you consider yourself an email marketing or Twitter newbie, you’ll find these resources fun and easy to use. From creating more powerful call to action buttons for your email, to cleaning up your Twitter stream so it doesn’t drive you crazy, you’ll be good to go.